Most businesses lose 15-30% of conversion data to misconfigured tags, missing events, and broken pixels. Our engineering-grade audit identifies every gap in your GA4 and GTM setup — so you stop optimizing on incomplete data.
We only audit tracking setups where we can identify actionable improvements with measurable impact.
What We Audit
We verify every tag fires correctly, every trigger condition is accurate, and every variable resolves as expected. Misfiring tags and broken triggers are the most common — and most invisible — sources of data loss in GTM containers.
We audit your GA4 event taxonomy, conversion action configuration, custom dimensions, and attribution settings. Default GA4 setups miss critical data points and misattribute conversions — we identify exactly what's wrong and how to fix it.
We cross-reference conversion data between GA4, Google Ads, Meta, and your CRM to find discrepancies. When platforms disagree on conversion counts, it means data is leaking somewhere — we pinpoint exactly where.
We review your consent mode implementation, cookie banner configuration, and data collection practices against GDPR/CCPA requirements. Non-compliant setups risk both legal exposure and data loss from improperly handled user consent.
FAQ
Get a complete audit of your tracking infrastructure with a prioritized roadmap to eliminate every data gap.
We filter for businesses where fixing tracking gaps will unlock measurable performance improvements.