Most Google Ads accounts waste 20-40% of budget on structural problems invisible to the untrained eye. Our engineering-grade audit dissects every layer — tracking, structure, bidding, and targeting — to give you a prioritized roadmap to profitability.
We only audit accounts where we can identify actionable improvements.
What We Audit
We verify every conversion action, cross-reference Google Ads data with GA4 and your CRM, and identify attribution gaps that cause you to optimize toward the wrong signals. Broken tracking is the #1 source of wasted spend.
We evaluate your campaign hierarchy, ad group organization, keyword segmentation, and match type strategy. Poor structure forces Google's algorithm to make bad decisions — we identify exactly where and why.
We analyze your bidding strategy against your actual business goals. Are you using the right Smart Bidding strategy? Are your conversion windows, target values, and portfolio settings configured correctly? We find the misalignments.
We audit your audience segments, remarketing lists, exclusions, and geographic targeting. We identify wasted impressions on irrelevant audiences and missed opportunities in high-intent segments you're not reaching.
FAQ
Get a complete, engineering-grade analysis of your Google Ads account with a prioritized roadmap to eliminate waste and scale profitably.
We filter for accounts where an audit will uncover actionable improvements with measurable revenue impact.